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Sony Music

"The Jimi Hendrix Experience"

Project Highlights

Sony Music Entertainment wanted to enhance business opportunities and customer experiences to strengthen fans’ emotional connections to Sony’s artists, promote its music library, and boost its bottom line.

Sony called on Universal Mind to design and develop an exceptional customer experience leveraging the latest digital and mobile technologies: Jimi Hendrix - The Complete Experience, an iOS app built on Universal Mind’s pioneering Digital Experience Framework.

The framework introduced an entirely new way of publishing content that supports interactive photos, videos, location and geofence detection, media library integration, social media integration, device synchronization, in-app purchasing, and a second screen experience.

Universal Mind helped to carry on the Hendrix legacy in such a unique way.
Jannie Hendrix
The Hendrix Foundation


In the first week in the App Store, the app became #2 among all free iPad music apps and #36 for ALL free iPad apps. Soon after, it was selected as an Official Honoree for a Webby in the Music category.