Fybr is the world’s leader in parking sensor management solutions. They provide parking data to clients (currently US and Canadian municipalities) via Fybr parking space sensors — physical sensors embedded into the street at each parking space. The sensors communicate to Fybr’s data gateways and then transmit information to a desktop analytics program. Municipalities use this data to measure parking utilization rates, utilization and demand patterns, changes in parking revenue, and also to identify high-revenue and low revenue generating areas.
Fybr had a vision for its sensors to become a core driver for municipalities to create “Connected Cities”, and their conceptual Parking Genius application would be the vehicle to get them there. The app would be a public-facing consumer mobile app that helps drivers locate available parking spaces as well as provide cost and parking rule information about those spaces. The premise was to use the Parking Genius app to catch the interest of municipalities, thereby encouraging them to buy into the “Connected Cities” concept, which ultimately drives consumer demand for said “city”, increasing business and ROI for all businesses involved in the Connected City. Because of the high cost of embedding the Fybr infrastructure, there was a large barrier to entry, which Fybr was hoping to overcome by showing consumer demand, via the consumer app Parking Genius. In addition to getting buy-in, Fybr was looking to improve the overall customer experience, ensure adoption, and increase revenue through sales teams support.
Enter Universal Mind.
Fybr contacted us to design the user interface and user experience for their Parking Genius app, They wanted to start with Android, then move to Android Auto, and down the road, add in iOS and iOS CarPlay. We immediately started working on wireframes and visual design comps for every step of the User Experience in the Parking Genius App, from creating an account to finding parking, to monitoring time/cost on the meter and even renewing parking time via the app. Placing ourselves in the shoes of the customer (yep, we even walked a mile in their shoes, just for kicks…), we kept a mental focus on the fact that finding a parking place, well, it basically sucks. With this in mind, we ran through literally every possible question that a customer might ever ask or want to know. This ensured we were setting out to create a truly user centered design that would create a frictionless (read: less sucky) parking experience. With our lengthy list of requirements in hand, we prioritized the to-do’s, making sure to hit the highest priority design requirements in the shortest period of time possible. This allowed us to get a solid product out the door without breaking the bank the first go around (what we in the biz like to call a minimally viable product).
We made sure to consider all aspects of parking when mapping out the application, “getting there”, “I’m here”, and “I want to leave”. In terms of visual and interface, data visualization was a key factor for the end product. Zoom levels, displaying necessary information only, and hiding unnecessary details were integral to the map experience.
Shoe walking said and done, we now had a visual language that was friendly, and most importantly, something that would be helpful to the end user, and very likely entice municipalities to get on board with the Connected City concept. We handed a grateful Fybr team wireframes and visual design comps for their in-house dev team to build the app. Fybr was thrilled with the experience we designed, and thanked us for our consultative approach.
Fybr is now working on developing and releasing Parking Genius, and we don’t expect it will take long for this genius app (see what we did there), to gain quick interest nationwide, as cities quickly see the benefits of utilizing sensors and the Internet of Things (IoT) to develop their own revenue-generating “Smart City”.