The framework introduced an entirely new way of publishing content that supports interactive photos, videos, location detection, media library integration, social media, device synchronization, in-app purchasing, and a second screen experience.
Remember the good ol’ days, when you would run to your local music store to buy the latest albums of your favorite artist, then run home, listen to it over and over, beginning to end? You would read the album insert cover to cover and pore over every lyric, sentiment, and word written by the band or artist. These days, people purchase single songs from iTunes, or stream via services like Spotify and Beats. In an attempt to replicate this music experience in the modern world, Sony asked Universal Mind to create a digital customer experience to break Jimi Hendrix through into the modern music medium.