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Project Highlights
Sony Music Entertainment wanted to enhance business opportunities and customer experiences to strengthen fans' emotional connections to Sony's artists, promote its music library, and boost its bottom line.
Sony called on Universal Mind to design and develop an exceptional customer experience using the latest digital and mobile technologies: Jimi Hendrix - The Complete Experience, an iOS app built on Universal Mind's pioneering Digital Experience Framework.
The framework introduced an entirely new way of publishing content that supports interactive photos, videos, location and geofence detection, media library integration, social media integration, device synchronization, in-app purchasing, and a second screen experience.
Results
In the first week in the App Store, the app became #2 among all free iPad music apps and #36 for ALL free iPad apps. Soon after, it was selected as an Official Honoree for a Webby in the Music category.
“Universal Mind helped to carry on the Hendrix legacy in such a unique way.”
Jannie Hendrix
The Hendrix Foundation
Your Workflow Is the Next Build
This team has shipped through three platform shifts. The fourth starts with one workflow: a Workflow Analysis defines it, measures it, and tells you what to build.
Scope a Workflow Analysis