The best thing about our people is that they don’t consider what we do, “work”. So when free time meets passion and no limits, you get ground breaking experiments – that shamelessly make it to the top of the App store.
At Universal Mind, we believe that creative problem-solving is a shared discipline between art and science — that design, strategy and technology work hand-in-hand with one another. Not disparate silos working independently on their own behalf, but both working together to embody the experience. It's a relationship where one can’t (and shouldn’t) live without the other. It’s the delicately crafted design language — the things that people see, and the highly functional technology that makes it feel effortless — that brings the solution to life. These elements create meaningful experiences, for you and your customers.
User Experience at Universal Mind is more than just making pretty designs. While our designs do tend to be pretty darn attractive, this is more a byproduct than a purpose. Good products need to be useful, usable, AND desirable. That’s where our UX team comes in.
Our tech team is the vehicle that drives opportunity and gets you to where you need to be. Our technologists are versed in Enterprise Grade Process, thought leadership, strategic intent and insight, consumer-focused insights, transformational capabilities, and proven technology expertise. More importantly, they apply these disciplines in parallel to efficiently move your company forward.
While improving the customer’s experience makes perfect sense from a conceptual standpoint, figuring out what this actually means for your business from an implementation standpoint isn’t quite as easy. In the age of the customer, expectations around providing seamless, exceptional experiences are through the roof. Addressing it is overwhelming, and putting it on the backburner becomes far too tempting.
Would you build a house without someone to create the plan and overarching vision? Not likely. Building exceptional software is no different. Where UX is the destination, strategy is the map and technology is the vehicle, delivery is guy that built the bus. And the bus driver. And the gas in the tank. And pretty much everything else that’s not the destination, the map, or the vehicle. You get the picture.