For traditional publishers of magazines, newspapers, and books, digital publishing represents nothing short of a renaissance. Demand seems promising for reading experiences that incorporate interactive visual content with the written word. And these experiences offer a new avenue for publishing organizations to sell content and advertising.

For companies and organizations of all types, digital publishing introduces a powerful a new way to establish and deepen customer relationships, to communicate with greater timeliness, and to achieve sustainability goals.

If you see the potential of digital publishing to help your organization achieve its objectives, you also know you need to do things right. Digital publishing is a big investment. The technology landscape is broad and fragmented, with devices, standards, and software development tools evolving rapidly. And your customers’ expectations are being refined moment to moment as the best digital publishing experiences spread virally and the bar is constantly raised.

At Universal Mind, we maximize your investment by approaching digital publications as more than one-way channels for delivering your messages and expressing your brand. Sure, you can put your magazine on a tablet or share your quarterly earnings statement as PDF file—but you can do so much more.

As experts in digital solutions technology, user experience, and strategy, we take a holistic view to ensure that we translate your business intent into cohesive, engaging publishing experiences that span as many devices and touchpoints as possible. We think hard about why your customers choose to consume content on mobile devices—is it just because the devices are portable, or because they’re amazing for video and motion graphics, or because they enable self-directed exploration and deep discovery? And then we design, develop, and integrate features and functionality that complement those benefits and add value for your customers.

Further, we build in mechanisms for personalization and two-way communication so you can better understand who your customers are and what they want. We tie your digital publications into your backend systems to optimize existing investments and enable richer functionality. And we always bring your cost considerations to bear when helping you choose the right technology solutions for your digital publishing efforts.