Practice: User Experience
Title: UX Principal
Francisco Inchauste, UX Principal, is a designer and author. He has been involved in design for 15+ years, leading teams and clients (startups to enterprise) on everything from UI design to UX ecosystems.
He has contributed to the design community through writing articles, essays, and co-authoring or editing books. He served as an editor for one of the largest Web industry publishers, Smashing Magazine—where he continues to review articles for the team. He also co-created Rise, a very simple iOS alarm clock app, which has been recognized for its innovative design by tech journals and featured by Apple.
At Universal Mind he leads the UM Lab, leading clients through a combination of user-centered design and the lean startup methodology to explore new business models.
He lives in Michigan where he enjoys the variety of local beers and traveling with his family to the beautiful Northern part of the state.