The holiday season 2007 was shaping up to be no joke for a web company famous for making people laugh. JibJab – home to some of the web’s funniest political parodies – had just created a new product. Customers could insert pictures of themselves as JibJab characters in electronic greeting cards. There was just one problem: six weeks before Christmas the new service still wasn’t integrated into JibJab’s monetization system – so JibJab couldn’t get paid. That put potentially the biggest selling season in JibJab’s history at risk. The company had also invested considerable time and money creating a large library of holiday content – its biggest to date – all of which might have simply sat on the shelf were it not for Universal Mind.
Universal Mind componentized JibJab’s software architecture into modules JibJab could easily mix and match across products. And rewrote JibJab’s legacy Starring You product from the ground up to integrate it with the systems already built for the Sendables product line.
Using Flex, Universal Mind quickly re-architected JibJab’s applications as web-enabled enterprise services, so they’re maintainable, extensible and scalable, and lend themselves to extensive code reuse. That also meant JibJab was now using Flash as client runtime, giving users a powerful and consistent user experience across major operating systems and browsers.
