Ben & Jerry’s is one of the few brands that have enjoyed the loyalty of its customers for over three decades. Yes, their creative and delicious ice cream flavors have a lot to do with it. But their community building efforts and socially-conscious approaches to the business are also hallmarks of the Ben & Jerry’s brand.
With the rise of social media, Ben & Jerry’s saw yet another way to connect with its customers and stay on top of what they care about and crave. A long-standing client, the company turned to Universal Mind to bring that rich and creative Ben & Jerry’s flavor experience to the web.
Universal Mind delivered a fun and engaging social networking application, built in Flex, within the existing structure of the Ben & Jerry’s website. The resulting rich Internet application allows Ben and Jerry’s customers to get information about their products and share their thoughts on social networks such as Facebook and Twitter.
