NFC (near field communications) is expected to bring sweeping changes to customer interactions at retail locations. Everything from check-out, to just-in-time couponing, to social networking will be affected. The hope is that NFC will be a great new tool for creating stronger customer loyalty and...
Read more
I knew about the soft launch of the Apple Store app, but it wasn't until yesterday when I happened to walk in to my local Apple store in search of a new set of earbuds that I realized what's actually happening
Apple just soft-launched one of the most powerful digital wallet services, and few have noticed.
First, let me walk you through...
Read more
"How should I deploy my site or application to mobile?" This is a common question we hear from our clients these days. Unfortunately, the answer is not as straightforward as you might think. One key fact overrides almost every conversation in this space: Just because it's smaller, doesn't mean it's easier to produce. In fact, in many cases,...
Read moreForrester's Brian Walker recently issued a very compelling report entitled: "Welcome to the Era of Agile Commerce: eBusiness Execs Must Evolve Channel Strategies To Embrace Market Changes." In the report, Walker asserts that multi-channel commerce is being reborn, and traditional ways of describing multi-channel commerce no longer work because...
Read moreRevolutions don't spring up every day, unless your talking about the Middle East and North Africa these days. Political revolutions aside, it’s interesting to look back throughout history at the series of major revolutions that have driven profound socioeconomic and cultural change over the last 500 years. The importance of each, their individual...
Read moreDevelopment and technology choices abound in the mobile space. Making the right decision requires tradeoffs and intimate knowledge of the alternatives, fit with strategy and experience.
In a previous post we talked a little about how mobile is increasingly changing business models, customer touch points and opening new doors to strategic...
Read more
The popularity of smartphones has increased exponentially—not just for personal use but in the enterprise as well. For many in today’s workforce, iPhones, Blackberries and other devices have become the de facto mode of checking and responding to email, accessing the Internet, reading industry news and even executing business processes.
It’s a...
Read morePositioning Paper • September 2010
Savvy business leaders understand that in order to serve the needs of their mobile customer, they need to create a powerful, elegant and consistent user experience that spans multiple devices and touch points. They also know that their applications must be fully...
Read more
Posted by 
Posted by 
Posted by 
Posted by 
Posted by 
Posted by