NFC, You’re Nice but Retail Doesn’t Need To Wait

Jan 25
brett-cortese Posted by Brett Cortese in mobile, apple, retail, blog, strategy

NFC (near field communications) is expected to bring sweeping changes to customer interactions at retail locations. Everything from check-out, to just-in-time couponing, to social networking will be affected. The hope is that NFC will be a great new tool for creating stronger customer loyalty and...

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Starbucks Card Mobile now supports BlackBerry Torch

Mar 08
tammie-helm Posted by Tammie Helm in mobile, articles, blackberry, iphone, starbucks
Starbucks-torch
From the Starbucks Idea Blog: blogs.starbucks.com

We've been writing a lot about mobile strategy lately on our Mindshare blog. The Starbucks Card Mobile app is a great example of a digital solution which aligns with our recommended guiding principles for a strong mobile strategy, such as: Considering the mobile device as part of a larger...

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