For the fourth year in a row, the Society of Digital Agencies (SoDA) has compiled the thoughts and opinions of ~700 marketers, agencies, technologists and digital industry insiders. Dozens of SoDA member companies have contributed thought-provoking articles and case studies to The SoDA Report (formerly known as the Digital...
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Forrester reports companies need to start viewing customer service as an underperforming asset and that customers care more about customer service than they care about low prices. Consumers who care about customer service tend to be more loyal customers.
Positioning Paper • September 2010
Savvy business leaders understand that in order to serve the needs of their mobile customer, they need to create a powerful, elegant and consistent user experience that spans multiple devices and touch points. They also know that their applications must be fully...
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