Forrester's Brian Walker recently issued a very compelling report entitled: "Welcome to the Era of Agile Commerce: eBusiness Execs Must Evolve Channel Strategies To Embrace Market Changes." In the report, Walker asserts that multi-channel commerce is being reborn, and traditional ways of describing multi-channel commerce no longer work because...
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In this session, I review how to strategically deploy applications across the Desktop, Browser, iPad, iPhone & Android. This session gives designers and developers the power to make educated decisions regarding multiple device strategies in...
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Great article from Forrester analyst, Brian Walker, introducing the concept of “agile commerce.” Some excerpts—
“Customers no longer interact with companies from a channel perspective; instead they interact through touch points. These touch points include channels such as stores, branches, call centers and websites, but also...
This video is of a fully-functioning demo we created of a multi-device solution for a telco based on client work we've done — a solution that spans iPhone, Android, kiosk, and web-based apps with a common back end.
Positioning Paper • September 2010
Savvy business leaders understand that in order to serve the needs of their mobile customer, they need to create a powerful, elegant and consistent user experience that spans multiple devices and touch points. They also know that their applications must be fully...
Read moreIf you’re tasked with finding innovative ways to give your organization an edge, you’re probably considering some kind of digital solution strategy.
After all, everyone’s online. Everyone’s mobile. And everyone expects everything to be available all the time, anywhere and everywhere—whether it’s a customer buying shoes on the web, a field sales...Read more
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