When designing for mobile, keep in mind that you are typically not designing "on" mobile. In the Universal Mind UX studio, we just completed an initiative for SoDA—The Society of Digital Agencies—to create the annual SoDA Report on iPad and Kindle Fire. A key element of our best practices in UX design is to test and view our work...
Read moreLooking back 10 years, and perhaps even less, many businesses were saying “We don’t need a website”. The profound impact the Internet has had on commerce in the modern culture has made a clear and compelling case that every business has a need for a website, and few would argue the value of at least a minimal web presence today. In much the...
Read moreGoing mobile – it’s a key component of the strategic road map of many organizations. The mobile market represents an enormous opportunity to serve existing customers, attract new customers, and explore new areas of business growth. Given the dramatic and ongoing growth in consumer mobile data usage and spending patterns, this is a market that...
Read moreUniversal Mind is pleased to announce the release of DeftJS, an open-source JavaScript framework of essential extensions for enterprise web and mobile application development with Ext JS and Sencha Touch.
DeftJS enhances Ext JS and Sencha Touch's APIs with additional building blocks that enable large development teams to rapidly build...
Read moreMany marketers are starting 2012 with mobile apps at the top of their to-do list, but while churning out a quick one-off app is fairly straightforward, developing a strategic application or digital “solution” is considerably more complex. Smart planning is essential.
Here are ten things to consider before developing your app:
1. Agree on...
Read moreIn your pocket right now is the most powerful “remote control” (as Drew Diskin put it) that has ever existed. It is no ordinary remote control. It can harness everything that all of the previous mass media (television, radio, Internet, etc.) can do. People aren’t using them just for simple entertainment or for phone calls. They have become the hub...
Read moreWe've all been hearing the drumbeat around the popularity of "single purpose" apps as the next great thing. So indulge me a singular focus (excuse the pun) for this post, and let me share some thoughts about the power of multi-purpose.
Take a look at this photo. How many of us in the US have a sink like this in their home? The half bath in our...
Read more79 percent of respondents used their smartphones for shopping, and three out of four smartphone users made purchases either in store or online using their phones. Seven out of 10 smartphone users turn to their phones while shopping in a store, showing the phone is often in use from the time research begins until the moment a purchase is made.
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Great article from Forrester analyst, Brian Walker, introducing the concept of “agile commerce.” Some excerpts—
“Customers no longer interact with companies from a channel perspective; instead they interact through touch points. These touch points include channels such as stores, branches, call centers and websites, but also...
Design and Technology have disrupted our way of thinking since the time we could walk. Everything vying for our attention as we try to make sense of the spaces to which we occupy; the things we look at, touch, interact with and even desire. Every moment of our day design and technology work in concert together to influence purchasing decisions,...
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