Today Apple introduced a new version of their iBooks iOS application alongside a new content creation tool, iBooks Author. This move was focused entirely on bringing textbooks to the iPad. After analyzing both Apple's announcement and the two newly released pieces of software, I have some interesting observations.
Why the iPad?
I think it is...
Read moreDigital publishing grew tremendously in 2011. With the unveiling of new technologies such as the iPad 2, the iPhone 4S and Amazon’s Kindle Fire, we’ve dramatically changed the way companies will disseminate information for years to come.
But we’ve only begun to scratch the surface of what’s possible in this...
Read moreRemember buying a vinyl record or even a CD, ripping off the plastic and having an immediate glimpse into the back-story of the music project… all while holding something in the palm of your hands?
With a move to streaming music and digital downloads, we’ve lost some of the connection and back-story we used to get from vinyl and CD albums. It seems...
Read moreIn your pocket right now is the most powerful “remote control” (as Drew Diskin put it) that has ever existed. It is no ordinary remote control. It can harness everything that all of the previous mass media (television, radio, Internet, etc.) can do. People aren’t using them just for simple entertainment or for phone calls. They have become the hub...
Read moreThe news was hard to avoid last night. The conjecture on the future of Apple without Jobs steering the ship will go on for longer than I care to pay attention.
This is the beginning of Steve Jobs’ departure. Apple will never be the same.
Most of the sentiment is that people are sad to hear the news and are taking the time to reflect on his...
"With new entrants like the Samsung Galaxy and the Motorola Xoom, the market for tablet computers is heating up in the United States, even though iPad continues to dominate the conversation – and market. That’s the word from The Nielsen Company’s latest in-depth research on mobile connected devices, which was fielded in Spring 2011."
The full...
Read moreFew tablets have posed a serious threat to the Apple iPad, which has sold more than 15 million units since it launched just a year ago. With the iPad 2 sold out in most markets, Apple’s dominance in the tablet space may seem unshakable. While Apple holds more than a 77% market share in this arena the tablet race is far from over. By 2015, Forrester...
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If you thought Steve Jobs comment was a "light" comment, you might need to take a look again.
I still remember 3 years ago when my father in law bought his new PC desktop for the sole purpose to edit home movies. Well, as you see, no high end desktop PC required any longer.
We ARE in a post PC world....Read more
Interactive ads mean new rules, but also new opportunities.
Advertising has traditionally been regarded as an interruption of the actual experience that people are trying to have -- be it watching a TV show, reading a newspaper or magazine or browsing a Web site. But we're now seeing the emergence of a new kind of advertising, one that's in itself...
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