Shane Snow just posted an article on Mashable titled "How to Attract Early Adopters to Your Social Startup". While it is a great read if you are building the next Twitter (or Hashable in this instance), it offers some great pointers for almost any business or application:

1. Start small and exclusive. Don't try to be all things to all people....

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When Skype went down today, many people flocked to twitter to report that the service was down. Rumors have it that this may have caused Twitter to go down (though there is plausible deniability to the contrary).

So this begs the question, if Facebook, Foursquare and Tumblr had followed suit, would we have been forced to use our mobile phones (or...

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