For the fourth year in a row, the Society of Digital Agencies (SoDA) has compiled the thoughts and opinions of ~700 marketers, agencies, technologists and digital industry insiders. Dozens of SoDA member companies have contributed thought-provoking articles and case studies to The SoDA Report (formerly known as the Digital...
Read moreForrester's Brian Walker recently issued a very compelling report entitled: "Welcome to the Era of Agile Commerce: eBusiness Execs Must Evolve Channel Strategies To Embrace Market Changes." In the report, Walker asserts that multi-channel commerce is being reborn, and traditional ways of describing multi-channel commerce no longer work because...
Read morePositioning Paper • September 2010
Savvy business leaders understand that in order to serve the needs of their mobile customer, they need to create a powerful, elegant and consistent user experience that spans multiple devices and touch points. They also know that their applications must be fully...
Read moreThey’re on smartphones, tablets, and touchscreens. Are you?
The variety of connected devices and ways in which people use them is expanding at a dizzying rate. It’s creating almost unimaginable multichannel opportunities for businesses to interact with customers, expand revenue streams, even create new ones.Take a look at these examples.“eBay Inc....Read moreIf you’re tasked with finding innovative ways to give your organization an edge, you’re probably considering some kind of digital solution strategy.
After all, everyone’s online. Everyone’s mobile. And everyone expects everything to be available all the time, anywhere and everywhere—whether it’s a customer buying shoes on the web, a field sales...Read more
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