Few tablets have posed a serious threat to the Apple iPad, which has sold more than 15 million units since it launched just a year ago. With the iPad 2 sold out in most markets, Apple’s dominance in the tablet space may seem unshakable. While Apple holds more than a 77% market share in this arena the tablet race is far from over. By 2015, Forrester...

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Starbucks-torch
From the Starbucks Idea Blog: blogs.starbucks.com

We've been writing a lot about mobile strategy lately on our Mindshare blog. The Starbucks Card Mobile app is a great example of a digital solution which aligns with our recommended guiding principles for a strong mobile strategy, such as: Considering the mobile device as part of a larger...

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