Posted by Brett Cortese in blog, multichannel, digital solutions

If you’re tasked with finding innovative ways to give your organization an edge, you’re probably considering some kind of digital solution strategy.

After all, everyone’s online. Everyone’s mobile. And everyone expects everything to be available all the time, anywhere and everywhere—whether it’s a customer buying shoes on the web, a field sales rep submitting timesheets from her cell phone, or a parts supplier optimizing delivery routes in real-time for your locations in the Midwest.

These are very attractive multichannel possibilities and, with the advent of technologies such as Adobe Flex, Microsoft Silverlight, and the multi-device explosion fostered by the iPhone and Android, realizing them has never been more doable.

That said, these opportunities are also packed with pitfalls.

Legacy applications were never created to offer this kind of access. Design and usability decisions abound, yet feel like a big source of overhead. New technologies are announced almost every day. Security considerations are key. The list goes on and on.

So it’s not surprising that for every successful venture, there are dozens of failed efforts.

As a leader in creating immersive digital solutions, we see both sides every day. We’re at the table when ideas are first being laid down, to shepherd the process toward usable, affordable outcomes that deliver on their promise. And we’ve been brought in to fix projects that have gone wrong or stalled out.

With all that’s at stake—and all that’s on the horizon—we thought it high time to create a resource you can go to that illuminates these issues in real business terms and gives you the answers you need.

Throughout this blog, we’ll cover best practices for creating a successful digital solution for your company. We’ll talk about practical considerations, such as delivering ROI, ensuring performance, and dealing with legacy systems; Future-proofing strategies and the middle tier technologies you need to support them; The business case for good design; And how to ensure that any digital initiative you undertake fulfills your objectives.

We’ll also cover the technologies as they emerge and what they mean for you, what’s happening in the digital space for various industries, and a lot more. 

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