Puma to put iPads into the hands of customers, sales staff to create new experience
Posted by Puma plans on creating an entirely new customer experience using the iPad as the central focus of their retail stores. Custom iOS applications for customers, sales staff and backend processing will utilize the iPad from the shelf to the cash register.
In addition to being able to design custom shoes at a kiosk in the store, heavy social gaming integration will allow customers to create their own boutiques, as well as share and rate designs in store or at home via a free app in the App Store.
"In the store, a wooden table is scattered with materials used to build two of Puma's classic shoe styles, the "First Round" and the "Basket." A pole with three telescoping arms emerges from the center of the table; an iPad is bolted to the end of each arm. Customers use the materials on display as inspiration and then use the iPads to actually design the shoes. When the design is complete, it is sent to a fourth "administrative" iPad at the cash register."
Source:
http://creativity-online.com/news/puma-steps-up-instore-experience-with-ipad-...
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