Posted by Tammie Helm in mobile, multichannel, reports, customer 2.0, digital solutions

Positioning Paper • September 2010

UM_Positioning_Paper.pdf Download this file

Savvy business leaders understand that in order to serve the needs of their mobile customer, they need to create a powerful, elegant and consistent user experience that spans multiple devices and touch points. They also know that their applications must be fully integrated into the back-end systems that support the company’s operations. But while most companies may be on solid footing when it comes to developing a one-off smartphone app, many are struggling to develop a cohesive strategy across multiple platforms that tie into their existing business infrastructure—what we call multichannel digital solutions.

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