Tammie Helm, Director of Marketing, has grown up in the technology industry with more than 18-years experience marketing products and services for world-class companies such as Netscape, HP, The Wall Street Journal, and Adobe. She has a unique blend of management, creative, and analytical skills, combined with a passionate advocacy for the customer.
While Tammie has a breadth of expertise in integrated marketing program strategy and execution across diverse communications vehicles, she believes that marketing is ultimately about effecting the customer’s experience, from the tone of copywriting to how employees interact with customers. In her words, customer experience is what truly defines the brand.
Recent Posts
- Smartphones Are Local Search and Shopping Devices: gigaom: Tech News and Analysis April 2011
- Why Multichannel Retail Is Obsolete March 2011
- Starbucks Card Mobile now supports BlackBerry Torch March 2011
- Here’s How Huge the Tablet Market Could Get March 2011
- Forrester report: “Rating Customer Service Experiences, 2010” February 2011
