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May 08th
Universal Mind’s, Joe Johnston featured in Fast Company article, “Why You Should Start A Company In… Grand...Read more

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Simplify

Apr 01

Simplify
I don’t know the back story for the Target stick-on handle, but as a customer I knew right away that the simple, attachable handles around my large items was a simple stoke of genius. Why had no one thought of this before? (Note: I am sure that Target wasn’t the first to do this, but it is where I first discovered it.)

I was, however, certain that this idea surfaced...

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Touchpoints
via forbes.com

Great article from Forrester analyst, Brian Walker, introducing the concept of “agile commerce.” Some excerpts—

“Customers no longer interact with companies from a channel perspective; instead they interact through touch points. These touch points include channels such as stores, branches, call centers and websites, but also emerging interactions...

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brad-ruiter Posted by Brad Ruiter in ipad, ios, articles

If you thought Steve Jobs comment was a "light" comment, you might need to take a look again.

I still remember 3 years ago when my father in law bought his new PC desktop for the sole purpose to edit home movies. Well, as you see, no high end desktop PC required any longer.

We ARE in a post PC world.

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Starbucks-torch
From the Starbucks Idea Blog: blogs.starbucks.com

We've been writing a lot about mobile strategy lately on our Mindshare blog. The Starbucks Card Mobile app is a great example of a digital solution which aligns with our recommended guiding principles for a strong mobile strategy, such as: Considering the mobile device as part of a larger ecosystem of opportunity;...

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tammie-helm Posted by Tammie Helm in articles, tablet
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According to Business Insider, 99.7% of the Earth's inhabitants still haven't bought a tablet.

RBC analyst Mike Abramsky predicts more than 400 million tablet users worldwide by 2014.

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The popularity of smartphones has increased exponentially—not just for personal use but in the enterprise as well. For many in today’s workforce, iPhones, Blackberries and other devices have become the de facto mode of checking and responding to email, accessing the Internet, reading industry news and even executing business processes.

It’s a paradigm shift in...

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espen-tuft Posted by Espen Tuft in ux, articles
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20,000 feet view Fast Company article about the role of User Experience Design in todays' marketplace (including funny UX Designer as-a-rare-species video)

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When it comes to evaluating the usability of an interface, user testing is often considered unnecessary if an expert has already reviewed it. Since people rarely behave the way you expect, an expert can find major usability problems, but usability tests always reveal surprising issues.

This is always good to remember:...

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Apple introduces 4 and 5 finger gestures to the iPad. For example, 4 finger pinch to get back to the home screen.

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brett-cortese Posted by Brett Cortese in articles

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The Consumer Electronics Show in Las Vegas each January is where gadget makers gather to show off their latest gizmos, and in the past few years CES has increasingly attracted automakers and suppliers who introduce their tech innovations at the show alongside aftermarket companies. And while CES is a showcase for products and features that we'll see in cars and in...

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