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- 125 Ottawa Ave NW Suite 270, Grand Rapids, MI 49503


"A Creative Collaboration Tool"

Project Highlights

First-ever multi-device collaboration tool for the classroom.

At Universal Mind, our user research exercises can quickly turn a clean conference room into a room buried in craft paper and sticky notes, covered with scribbled ideas. The User Experience team recognized an opportunity to make that process mobile. Lugging paper to clients’ offices for brainstorm sessions didn’t fit an organization known for creating some of the marketplace’s most elegant digital solutions.

The UX team identified problems with the current workflow finding that passing the iPad around to let team members contribute was awkward. This led to using the iPhone as a gesture-based input device, allowing iPhone users to send ideas to the iPad with the swipe of a finger. A few iterations later, the first version of iBrainstorm was released, and within days of its release, it became the third most downloaded application of all free iPad apps and was the number one most downloaded app in the free Productivity apps category for six weeks.

With 2.2 Million downloads and having discovered iBrainstorm was being used primarily as a classroom solution, Universal Mind went back to the drawing board to discover how it could be updated to better facilitate the collaboration between teachers and students. Universal Mind interviewed and researched several digital classrooms and incorporated those findings into its most recent version.

Capturing and sharing your inner most creative genius has never been easier. From iPad to iPad with just a flick of the finger, iBrainstorm has set the bar and has redefined the very nature of collaboration.


iBrainstorm is a gesture-based solution that lets iOS users collaborate by sending ideas on “sticky notes” between devices with the swipe of a finger. The most recent release, iBrainstorm 3.0, enables students to capture and share their ideas, add notes, drag and drop anywhere on the iPad’s screen, assign colors for prioritization and share with teachers or the entire classroom. It is the next evolution of the multi-device communication for the classroom.