Leading Fitness Company

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Challenge

Our team decided to do a bit of internal concept work surrounding wearables, specifically, looking at how a wearable device might be incorporated into home based workout programs.

Process

Looking at the Smartwatch wearable space, our team dove into how customers interact with home-based fitness programs. We interviewed several individuals that use online/DVD type fitness programs, and they were able to help us uncover several challenges customers like themselves experience.

  • Personalization – Users wanted to have the ability to change up the videos to make them more exciting, and to have a way to customize the workout using their own music library.
  • Mobility – Users wanted to have workout videos on the go, as they travel, and to be able to play it on whatever device they may have, smartphone or tablet. DVDs don’t allow for that type of flexibility, as even most laptops today don’t have a DVD player.
  • 3rd Party Integrations – Users wanted easy integration with 3rd party apps and wearable devices. Many people wear fitness trackers of some sort, and our interviewees mentioned wanting to have a data feed into a personalized workout routine.

Results

After the interviews, our team decided to do some in-depth research of our own. Taking a look at the competitive landscape of wearable fitness tracking devices and apps, they compiled a list of features they would recommend including in a wearable fitness device.

  • Workouts available from multiple devices.
  • Personalized onscreen feedback: The TV alerting you that your personalized workout for the day will begin in 10 minutes.
  • Exercise smart tracks: Your workout is customized based on your activity that day — it could be more intense if you didn’t do much, or a little easier if you had an active day. It could also have a “sensing” component, which serves up recommendations based on collecting historical data and predictively serving up the best intended experience. Color could be incorporated to represent intensity, providing a quick glance visualization to show current activity.
  • Subscriptions:
    • Overlay Spotify playlists.
    • Apple TV or Chromecast channel with additional workouts.
    • Curated feed of health meal recipes from outside sources.
    • This could also utilize “sensing”, starting to tie together the personalized ecosystem of recommended meal selections. It could even go as far as integrating into a digital grocery service and order the best type of food just for you and your body.
  • Integrations: Outside services (IFTTT, HealthKit, MyFitnessPal, Fitbit, UP, etc.); Social integration with social competition options.
  • Haptic feedback: If a workout move involves you stepping away from the screen, you could still
    receive haptic feedback from the video indicating to move to the next step or even take a water break. Users could actually interact with the program without actually directly viewing it.
  • Real-time biometrics: Receiving real-time notifications calibrated to your heart rate and body type, and then having your workout speed up or slow down based on how you’re acclimating.

Our team then took the list and brought it to life, creating full designs for all screens and functionality. This, my friends, is a glimpse into fitness wearable future (or at least it should be!). When you lock a group of super talented designers and forward thinkers together in a room, this is what happens.