The Creative Drive: Adobe Creative Jam Dallas
Taking an active role in the creative community is among our core our values at Universal Mind. It’s where we build relationships, share ideas, find inspiration, give back, and connect with others who have similar interests. Our participation looks a little different across various geographies, but our commitment to community is always at the heart of our organization.
When I heard Adobe Creative Jam was coming to Dallas, I was excited to get involved and contribute. Adobe Creative Jam is an event series that aims to strengthen local creative communities. Local thought leaders share a behind-the-scene peek into their processes and projects; meanwhile, teams compete in a tournament that puts their creative skills to the test using Adobe Creative Cloud.
Today, much of the creative drive we see in business happens around Innovation. Innovation is a critical step for any business or organization that plans to thrive in today’s digital atmosphere. The expectation for businesses to be innovative is growing at a staggering rate; 84% of customers say it is somewhat or very important that the company they buy from is innovative.¹ However, innovation is more than just the output of creative thinking; true business innovation requires organizations to have a cultural belief system that creates new ideas focused on impacting the overall trajectory of an organization.
I’m excited to have the opportunity to share Universal Mind’s creative process for innovation. This talk will highlight how we engage with clients to help them generate new ideas, create a vision for a new product or service, and then test and validate ideas. In 2016, we partnered with a major retailer to help them innovate through the creation of a delivery service. The service, which launched late last year, has become a competitive differentiator for them.
During this session, I will present the two different phases of the process from working towards new innovation. These include:
Phase 1: Apply lean research techniques to talk to people and listen to their stories. We follow a specific path, choosing one or two archetypes/characters—based on people we talk to—and tell a story about a moment in their life with that product or service.
Phase 2: Create two prototypes to evaluate key elements of the customer and runner experiences. Validate the experiences with real users and gather initial insights around the main service offering concept.
Join us to learn more about this case study and experience our innovation approach at Universal Mind. Adobe Creative Jam will be held on Wednesday, March 22 at 7:30 pm at UT Dallas. Talks begin at 8:00 pm.
The event is free to those who register here. Hope to see you there!
¹ Article : Customer Think, July 17, 2015