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UM Kicks off World Information Architecture Day in Dallas

Universal Mind is excited to sponsor the upcoming World Information Architecture Day (World IA Day) taking place on Saturday, February 18th, 2017 in Dallas, TX.

Information is about more than just delivering essential content to customers. The way in which information is presented, utilizing strategy and structure, plays an important role to end users with regard to how they feel about the experience of receiving said information. World Information Architecture Day is a one-day celebration that brings value to community and awareness to the practice of information architecture.

This year’s theme is ‘Information Strategy & Structure,’ exploring how crucial it is that organizations rethink how they architect and manage information in order to maintain a competitive and organizational edge. Thought leaders at Universal Mind have contributed to this idea of information management across all platforms, and work to help clients understand the importance of becoming an Experience Minded organization. Practicing an Experience Mindset means understanding organizational design from a human perspective; a critical step in connecting people with digital information in their everyday lives.

Jesslyn Beattie, Universal Mind’s Director of UX, will help kick off World IA Day. Her presentation, “Seamless IA: Bridging the Physical-Digital Divide” is on Saturday at 10am, at the University of Texas at Dallas. Jesslyn will discuss how our physical and digital worlds are rapidly converging, and while this evolution has created endless opportunities, attention scarcity is an unfortunate byproduct — users are constantly overwhelmed with information. In order to continue building successful products and services, we must ensure that we are meeting the right needs, reducing friction, and ultimately delighting the customer. Her talk will explore how to leverage human-centered design to translate information across the physical-digital divide.

If you’re already attending World IA Day, make sure to catch Jesslyn’s presentation! If you haven’t registered for the event yet, you can do so here.

We hope to see you there!