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BLOG:Modern Retail at the  Category Management Conference

Modern Retail at the Category Management Conference

This year’s Category Management Conference was titled, “Bridging Traditional and Digital: Connecting with Shoppers in the New Retail Landscape”. This topic is perfectly suited given the challenges that retailers and suppliers are currently facing. With reduced store size and traffic¹, retail organizations are in desperate need of bridging the physical and digital experiences to drive conversion and appeal to younger age groups.

With these challenges in place, we decided to attend the Category Management Conference for the first time to present our message on how modern retail can operate in its ideal state in 2016. The event was September 12-14th at the Mirage Hotel and Casino in Las Vegas. The event brought together a collection of retailers, suppliers, and solution providers to discuss this ever changing landscape.

We targeted this event as one of only a few events to discuss our new initiative, the Digital Continuum. Given the large push for digital integration across physical experiences, it made sense for us to present how a retail organization could operate in its ideal state. In our presentation, I covered an analysis of the state of retail as well as focusing on the mindsets of disruptive organizations. This included a description of how the different segments of an organization work together to create a sustainable pipeline of innovation and how these organizations could adopt a Continuous Delivery philosophy.

More information about the Digital Continuum will be released in the upcoming weeks. To subscribe to updates, please visit

In addition to our presentation, we were honored to be mentioned in one of the keynote presentations by Meijer for our work across a variety of initiatives. While we always enjoy having a presence at innovative events, it is even better when we can be there with trusted partners such as Meijer and Ace Hardware.

While retail has been an area we have been involved with for the last decade, these events serve as a place for us to continue to learn about the problems that organizations within the vertical are facing.

In addition, If you are a part of digital value delivery at your organization, you’ll want to stay tuned. We have a lot to show you over the upcoming months.

¹ 2016 Retail and Consumer Products Trends, PwC,