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BLOG:Design as a Strategic Advantage in Business

Design as a Strategic Advantage in Business

We hear it regularly; design is great for business. Look at companies like Apple, Airbnb and Starbucks; they embody it. Why then, does this message seemingly fall flat in Canada? What good does design truly do for business, and how do we get the message out to Canada’s corporate class?

Find out later this week, as Universal Mind’s Director of Experience Innovation, Joe Salowitz, speaks on the panel:Design as a Strategic Advantage in Business, atDesignThinkers 2016. Joe’s panel is on Thursday, November 3rd, at 1:30pm, at the Sony Centre in Toronto. If you’ll be in the Toronto area this week, come see Joe in action. Universal Mind is also an event sponsor, so drop by our booth to chat with Joe or some of our other team members and to hear about our latest creations.

Joe Salowitz is the Director of Experience Innovation at Universal Mind, where he helps organizations navigate the complexities of digital transformation. He is also a writer and a speaker on topics pertaining to user experience, digital strategy and lean-agile thinking.

Joe has built an impressive portfolio in his relatively short career, consisting of a wide range of clients, from Fortune 100 and 500 companies like Whirlpool, Hitachi, Wyndham Worldwide, Houghton Mifflin Harcourt, Oracle, and Scholastic to cultural icons like Herman Miller, Capitol Records, University of Washington, Ace Hardware, and Meijer.

Today, he uses his strategic web, mobile, IoT and cross-platform experience to help executives and practitioners in client businesses envision their company’s digital potential and the tactical roadmap necessary to achieve maturity in key areas of digital value delivery, lean-agile processes, innovation, customer experience, data management, culture, and operations.

DesignThinkers is Canada’s premier conference for visual communicators, considered a must attend for any informed, forward-thinking creative, communications or marketing professional or team. Now in its 17th year, this inspiring event breeds change agents who become drivers of innovation. At this year’s conference, you can expect to delve into industry trends with visionaries from a range of communications-related disciplines - design, user experience, advertising, branding, consumer engagement, film, social media, and entrepreneurship. Attendees will learn how to create effective communications by exploring cutting-edge innovation, the latest technology, demographic and ethnographic trends, strategic management techniques, cognitive theory, and much more.

This is shaping up to be a spectacular event, and we’re thrilled to be a part of it. We hope to see you there!

(If you haven’t registered yet, you can find registration information here.)