Creating a “Contextual Experience” is the ability to serve up the right content at the right time. iBeacons are a key piece of this contextual puzzle as they allow the ability to serve up “proximity context”. Businesses can now leverage these physical/digital experiences more then they could before. iBeacons can be leveraged to do much more then push contextual notifications. Things like identifying if objects are in use, or even determining line speeds and wait times.