Experiences aren't new. They've been around for a very long time. From every part of life, experiences are there. Organizations are now aligning around experiences...they've become a major focus. Companies are realizing the impacts these experiences have on their customers and are designing their organizations around…
Considering how drastically technology has advanced in the past few years, it’s baffling to think about the retail experience and how it’s seemingly stuck in place. And in some cases, maybe even in rewind! I might be going out on a limb here, but I think I’ve figured it out... I think it’s a fear of robots.
Fear of robots translates…
(Continued from previous blog posts—UX for Enterprise: Part I & Part II)
If bringing along business stakeholders for user research is important for persona creation, co-creation exercises are an even more powerful set of tools to gain insight and to build buy-in. Co creation isn't allowing the end user to design the product. Instead,…
As Software Architects, we’re sticklers when it comes to code quality and organization. Where does this code belong? How does it communicate with the rest of this system? Can we reduce the algorithm’s responsibility and introduce collaborators? Is this the best name for this particular function? Is this piece of code really doing what it…
Written by: Richard Gunther & Andy Powell
There has been a lot of talk in the industry these past few weeks about the challenges and benefits of managing resources who work from home. In this decade it’s surprising to hear of tech companies requiring co-location by decree as Yahoo! just did. Yahoo! CEO Marissa Mayer, via her HR…
The French saying, 'beau geste' or beautiful gesture, is used to describe an action that is noble but may result in unintended consequences. This term could aptly describe a few of the user interfaces we encounter day to day. These interfaces may look beautiful, but in action result in a less than perfect experience.
As technology…
Creating an Atlas Ecosystem that captures all your Journey Maps
So, let’s say you’ve done a number of customer journey maps at this point. Each one documents something you wanted to know about a customer segment and you are taking it to heart, using it effectively in the workplace by sharing the results and having employees rally…
Unless you’ve been chained to a cubicle wall or have been perpetually stuck in endless meetings the last year, you’ve probably read about the explosion in Internet-enabled mobile devices. You might have even seen some statistics, like how 85% of people expect the experience on their device/smartphone to be at least as good as, or better…
Until recently, advertisers have understood one thing better than web and app designers: context. Advertisers have had to be context-sensitive to when and how they present ads. They have people that specialise in determining when and where their content should be shown, because without any context, an ad is worthless: showing a…
How understanding your customer’s goals can increase the chance of hitting your business goals.
Do you know how your customers see you? How do they talk about you when other colleagues ask about your business? Surprisingly, many companies do not have an accurate understanding of their customer’s point of view of their business. In…
