Our Role
The abundance of tools and technologies available to today’s audiences raises the bar for the type of experience they expect when interacting with your brand. Our deep industry experience makes us the ideal partner to help you navigate the challenges and complexities of this new digital landscape.
Our Vision
Technology is evolving to challenge businesses to interact with customers in new ways. The convergence of technology and user experience is redefining what brand engagement means to today’s audiences in remarkable ways. We help our clients meet this challenge by creating real solutions for successful, meaningful engagements.
Our Model
You won’t find deep silos and hindered communication here. Our unique, highly collaborative approach to sharing ideas and problem solving allows us to benefit from the collective wisdom across all of our practice areas: Strategy, User Experience, Technology and Delivery.
Our People
Our people share a collective passion for innovation and excellence, and will never back down from a challenge. They operate with a high degree of integrity and honesty. They hold reputations as thought leaders in the greater technology and creative communities. They continually push themselves—and each other—to pioneer new ideas and solutions.
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Our Values
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We are a strategic partner
Whether they’re established players or fast-moving upstarts in their fields, our clients seek us out for the leading-edge innovation they need to inspire customer loyalty, boost revenues, and maximize business efficiencies. We form deep relationships based on mutual respect and a passion for excellence.
We’re obsessed with exceeding our clients’ expectations from Day 1 so they see us as must-have partners for the long term. We make in-person interactions a priority, and we strive to delight our clients at every step, from investigation to concepts, iteration to final deployment, strategic planning to follow-up.
While we bring best practices to every engagement, we aren’t prima donnas. We’re pragmatic about playing by our clients’ rules and getting the job done according to their specifications.
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We live and breathe technology and design
Passion for the great experience that comes from the perfect combination of technology and design is in our DNA. We insist on great design and innovative execution in both our tools for work and our toys for play. (And really, is there a difference?)
We thrive on the constant change of Right Now. We’re always testing, exploring, and tweaking the newest stuff, asking the what-ifs and the why-nots. We know that the best technology and user experience can help us discover breakthrough ways to help our clients get ahead.
We also know that today’s hottest technology can quickly become tomorrow’s Betamax. And while we like to push technical boundaries to take our clients to the next level, we also work to ensure that the solutions we deploy create real business value.
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We are a tight team of rock stars
We hire the best, learn from the best, and do the best work. We love being surrounded by crazy-smart people at the top of their craft—true masters who constantly raise the bar for each other.
We love to share our expertise with the technology community. Our thought leaders speak at the conferences and write the books and blogs that help shape the future of digital experiences.
Despite our tech knowledge, we aren’t know-it-alls. We’re team players and articulate communicators who connect beautifully with business people. We may be bold and outspoken, but arrogance is not our thing.
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We thrive on responsible freedom
Eccentricities? No problem. Office politics? No thanks. We’ve created an environment in which each of us is evaluated based on the quality of our contributions—the code we write, the designs we create, and the client relationships we build—and not how we dress or the number of meetings we attend.
Our workforce was virtual before virtual was cool. Whether we work in our company office, on our dining room tables, or at a hip coworking loft, we believe in individuality and autonomy—not set hours or corporate face time. But we understand that with great freedom comes great responsibility to our clients and our company. We operate with few layers of management and administration because our people are common-sense self-starters who don’t need their hands held.
Integrity means everything. Our staff may have diverse workplaces, but each one of us cares deeply about satisfying our clients and doing the right thing.
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We are lavish yet lean
We splurge on the latest and greatest tech: software, hardware, devices, and education that will help us work better, faster, and cheaper.
Our love of technology means we’re often the first to discover and implement innovative solutions that boost productivity and reduce costs. (Hello SaaS, goodbye servers and file cabinets.)
We’re vigilant about minimizing bureaucracy and freeing our people from unnecessary process, and find there is no real substitute for good common sense.
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We are here to have fun
We take what we do seriously, but we know that life’s too short to take ourselves too seriously. We have fun every day.
Stiffs beware. From terrifically clever to terribly lowbrow, humor is a key part of our culture. But whether our jokes are in good taste or bad, we’re always respectful of others.
We’re all passionate, but when discussions heat up we use jokes and sarcasm to cut the tension. No grudges allowed.
With employees and consultants dotting the maps of the United States and Canada, Universal Mind champions the virtualized workforce.
Though they aren’t tied by geography, our team members have a deep sense of belonging that can be best explained by a shared set of core values that make the miles between us vanish.
As our business expands and new employees and consultants come on board, these key principles on which our company was founded continue to serve as our compass.
